Paw Patrol x IKEA

Awarded Second Place in Live Client Pitch 🏆

CHALLENGE

Build affinity with parents who can’t stand Paw Patrol.

Insight

Reaching developmental milestones is exciting for young children and their parents.
For parents with children aged 2-5, these milestones are most often celebrated together at home.

THE IDEA

Sponsor childhood milestones by partnering with a brand that celebrates life at home – IKEA Canada.

A Paw Patrol x IKEA collection built around the physical milestones of your little ones.

Paw Patrol themed IKEA instruction manuals will be included in every purchase of the items from the collection.