As a copywriter who specialises in social content, keeping an eye out for trending topics and developing content for brands is extremely important. Here’s a few content pieces I’ve developed for my clients.
Messi leaving FC Barcelona left a lot of fans heartbroken. We supported the fans by sharing a quick hack on how they can preserve an iconic era now that they won’t be wearing the jersey during games.
Art Director: Dina Sami
#WrapHack took TikTok by storm in January 2021, with videos under the hashtag amassing over 42M views. I pitched this idea to IKEA and we put our own Swedish twist to it by making wraps using iconic ingredients from IKEA’s Swedish Food Market.
There was a lot of buzz about the Suez Canal being blocked in March 2021. So, when the ship was finally freed, we took the opportunity to jump on the trending conversation with a cheeky post for IKEA Egypt.
Designer: Jane Tapang
To celebrate the launch of the rocket as part of Emirates Mars Mission, we jumped on the conversation with a post for Jeep UAE.
Art Director: Fady Henen
aliya khatri // copywriter
