RBC Training Ground Content

BUT WAIT, WHAT’S RBC TRAINING GROUND?

RBC Training Ground identifies young Canadian athletes with Olympic potential, providing them with resources and funding to achieve their podium dreams.

what we did

We pitched, produced and edited a dynamic suite of social content for RBC Training Ground’s Instagram, designed to boost program awareness, enhance brand perception, and grow @RBCTrainingGround’s presence. Targeting Canadian youth (14–26) and high-performance athletes, our goal was to spark meaningful engagement and build a strong connection with this vibrant audience.

ECD: Brad Van Schaik
CD: Sasha Newton
ACD: Kareem Halfawi
Copywriter: Aliya Khatri